SPECIAL: Join The "Personal Branding for Doctors" Masterclass for Just $197!
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If You Can't Master Your Ability to Effectively Build and Nurture Relationships with Your Potential Patients, How Do You Ever Expect Them To Buy From You?
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THE
HOW TO BUILD A PERSONAL BRAND AS A DOCTOR
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MASTERCLASS
Follow My 3 Part Framework & Ready-Made Templates to Build a Personal Brand That Fills Your Schedule With Patients Begging To Work With You
Build A Personal Brand As A Doctor: Just $197
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JOIN THE MASTERCLASS NOW!
If You Can't Master Your Ability to Effectively Build and Nurture Relationships with Your Potential Patients, How Do You Ever Expect Them To Buy From You?
arrow_drop_down_circle
THE
HOW TO BUILD A PERSONAL BRAND AS A DOCTOR
arrow_drop_down_circle
MASTERCLASS
Follow My 3 Part Framework & Ready-Made Templates to Build a Personal Brand That Fills Your Schedule With Patients Begging To Work With You
Build A Personal Brand As A Doctor: Just $197
SEE WHAT OTHER DOCTORS ARE SAYING:

Thanks to Ernesto I've not only been able to launch my career as a professional speaker, manage my time better and give new direction to my career.

But he's helped me recognize the value of my contributions and charge for my time and skills appropriately.

- PAULINA PEREZ-DUARTE, MD, MSc

Dr . E is a professionals professional. His ability to lead and mentor those of us that want to make a difference in this world by approaching people in a unique manner amazes me every time.

My path has been greatly influenced by following in his footsteps


- KEVIN DAVIS, PA-c

Dr E is a multitalented doctor, who has excelled in his medical career and has always been dedicated to learning and sharing his knowledge.

- JORGE ZAFRA, MD, MSc

I have taken other trainings on sales and marketing but the pushy tactics never sat well with me.

That's not the case with [Dr E]. These trainings are about becoming a better doctor. Best investment I've made for my practice.


- RAQUEL CARVER, ND

WHY A PERSONAL BRAND WAS RESPONSIBLE FOR 7+ FIGURES IN SALES FOR MY PRACTICE
You are not going to like this, but it is true: patients don't go to the best doctor. They simply don't.


They go to the doctor they perceive as the best.

I resisted this fact for a long time. I was convinced that if I just focused on honing my craft through fellowships, trainings and conferences, patients would recognize that and choose my practice (spoiler alert: they didn't).

Sound familiar?

It took me years before I realized how much you can drastically influence their perception of you and your practice when you simply understand where and how to build a personal brand.

And here's a helpful hint:

THE WAY YOUR PATIENTS PERCEIVE YOU, HAS LITTLE TO DO WITH YOUR  CLINICAL EXPERTISE!
Have you ever considered that the reason why some "doctors" are able to charge much higher fees is simply because patients perceive them as better or more qualified?

And this perception has nothing to do with their clinical skills.

Instead, it is built upon the know, like and trust factor that these doctors develop through their personal branding.

Maybe they were listened to on a podcast…

Perhaps they follow them on instagram…

Or they bought their books or online courses…


The point of the matter is…
DOCTORS WHO BUILD A PERSONAL BRAND, BUILD BETTER BUSINESSES.
Your program, treatment or therapy is a BIG STEP in someone's life. That can be really scary! So it's only natural that your most ideal patients would be hesitant!

BUT…

It's your job to help them make that decision. To move through fear and into hope and possibility.

Which requires your patient's trust.

And the easiest and most effective way of achieving their trust, long before they set foot in your office, is by building a personal brand.

But you and I  both know that most doctors never look at it this way (hence why they struggle). Most doctors just dismiss brand building. BUT…
A PERSONAL BRAND IS SOMETHING YOU HAVE, WHETHER YOU NURTURE IT OR NOT!
And maybe you too are guilty of neglecting yours in the past? I know I used to! You hope that by not engaging in social media, or by outsourcing your "posting" to a VA or assistant, it will all be magically taken care of… but how's that working out for you?!

Think about it like this: how do you ever expect to earn your patients trust if you haven't bothered to connect with them?

You wont! Because unless they see you as a kind and caring person –who happens to be a doctor–, they cannot bond with you.

Instead, I see struggling doctors using what we call…

"STERILE" BRANDING:
(which doesn't actually work)
Instead of UNAPOLOGETICALLY building a personal brand that highlights their personality and connects with people, these timid doctors rely on…

Outsourcing their Content - They believe building a brand is simply about posting day in and day out, so they hire it out to the lowest bidder. And then they wonder why nobody comments on their "quotes".

Make it all about THEM: "WE just received this award." "WE have the best equipment." "WE were featured in an article."

Being overly "cautious": they're more concerned with their disclaimers (NOT MEDICAL ADVICE!) and lifting barriers between them and their patients, than in connecting with them.

Using the big words: I'm a doctor after all, right? So I might as well use the technically accurate words instead of plain english…

This may feel safe for them, but it leaves them frustrated when they spend time (and money!) creating content and nobody responds to it!
A PERSONAL BRAND IS SOMETHING YOU ALREADY HAVE, WHETHER YOU NURTURE IT OR NOT!
And maybe you too are guilty of neglecting yours in the past? I know I used to! You hope that by not engaging in social media, or by outsourcing your "posting" to a VA or assistant, it will all be magically taken care of… but how's that working out for you?!

Think about it like this: how do you ever expect to earn your patients trust if you haven't bothered to connect with them?

You wont! Because unless they see you as a kind and caring person –who happens to be a doctor–, they cannot bond with you.

Instead, I see struggling doctors using what we call…

"STERILE" BRANDING:
(which doesn't actually work)
Instead of UNAPOLOGETICALLY building a personal brand that highlights their personality and connects with people, these timid doctors rely on…

Outsourcing their Content - They believe building a brand is simply about posting day in and day out, so they hire it out to the lowest bidder. And then they wonder why nobody comments on their "quotes".

Make it all about THEM: "WE just received this award." "WE have the best equipment." "WE were featured in an article."

Being overly "cautious": they're more concerned with their disclaimers (NOT MEDICAL ADVICE!) and lifting barriers between them and their patients, than in connecting with them.

Using the big words: I'm a doctor after all, right? So I might as well use the technically accurate words instead of plain english…

This may feel safe for them, but it leaves them frustrated when they spend time (and money!) creating content and nobody responds to it!
The truth is:
PLAYING IT OVERLY SAFE WILL NEVER ACTUALLY BUILD  YOUR PERCEIVED VALUE
Which means your efforts will never yield the expected results.

And I KNOW you got into medicine to use your skills to heal people… but how the heck will they ever let you treat them if you don't build their trust?

Because let's face it, patients nowadays have more than enough options. So, unless you spend the time connecting with them and earning their trust, they won't become YOUR patients.

And trust me, every doctor, in every field, no matter their specialty or whether they work with insurance patients or direct pay, benefit from a robust personal brand!

SO WHAT EXACTLY IS A PERSONAL BRAND?
The definition I like the most for a personal brand is one that is attributed to Amazon's Jeff Bezos:
Personal Brand:
A personal brand is what others say about you when you're not in the room.

When you think about it; who would you rather choose to be your doctor?

Someone you have never seen or heard of?

Or someone that you're already familiar with?
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SO WHAT EXACTLY IS A PERSONAL BRAND?
The definition I like the most for a personal brand is one that is attributed to Amazon's Jeff Bezos:
Personal Brand:
A personal brand is what others say about you when you're not in the room.

When you think about it; who would you rather choose to be your doctor?

Someone you have never seen or heard of?

Or someone that you're already familiar with?
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THE
HOW TO BUILD A PERSONAL BRAND AS A DOCTOR
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MASTERCLASS
How to Build A Personal Brand As A Doctor: Just $197
In this one masterclass, I'm going to walk you through my 3 part framework to build a solid personal brand that highlights your personality and builds tremendous trust with your audience: 
THERE ARE JUST 3 ESSENTIAL COMPONENTS TO BUILDING YOUR PERSONAL BRAND:
First Component
Identify
YOUR IDEAL AUDIENCE
Your Ideal Audience are those people whom you wish to serve.

And while most people have some idea of who makes up their ideal audience, when we dive deep into it, you will learn:

  • Who they are.
  • What they want.
  • What they fear.
  • What they want to know.
  • How they want to learn it.
  • Where you come into play.

…fail to NOT identify any of these, and your messaging will fall on deaf ears.

In this Masterclass, I won't just help you identify each of these, I'll show you how many you need based on your practice (HINT: it's more than one!).
Second Component
Uncover
YOUR CHARACTER
The problem most doctors face when presenting their online persona is that… they're boring.

There's no other way around it.

We tend to think that we need to be all business in order to "be professional", but this is exactly the reason why we struggle so much with our personal branding.

That's why I will teach you how to create your character based on your own personality.

Using your traits, your skills, your strengths and even your weaknesses so that your content is entertaining and engaging without being unprofessional.
Third Component
THE ROCKSTAR CONTENT PLAN
If there is one challenge every doctor faces when building a personal brand, it is knowing what to create their content about.

Because without a simple content strategy, the entire process takes way too much time which we simply do not have.

For this reason, we developed The Rockstar Content Plan for our clients. It is a simple to execute and maintain system where we identify, based on your Ideal Audience and Your Character, a series of topics that you can post about.

This also includes our 5-min per day process for collecting and categorizing new ideas that will keep your queue fresh and allow you to batch create multiple days of content easily and without wondering what to talk about…
"YEAH BUT, IT'S NOT AS SIMPLE WHEN YOU'RE A DOCTOR AND YOU'RE POSTING ONLINE"
Yeah… I used to think like this too.

And as a result, I stayed well within my comfort zone. Never really posting or saying what I thought was needed.

And the truth is that I would always find a way of rationalizing this…

"I don't want to ruffle any feathers…"

"What if x gets offended?"


But the real reason that was keeping me within my comfort zone?

FEAR.

"What are my peers / my patients / my family / my friends going to think about me if I start taking a stand"?

And so this fear held me back, for years.

Until I decided to no longer let my fear stand in the way of me serving my patients!
"YEAH BUT, IT'S NOT AS SIMPLE WHEN YOU'RE A DOCTOR AND YOU'RE POSTING ONLINE"
Yeah… I used to think like this too.

And as a result, I stayed well within my comfort zone. Never really posting or saying what I thought was needed.

And the truth is that I would always find a way of rationalizing this…

"I don't want to ruffle any feathers…"

"What if x gets offended?"


But the real reason that was keeping me within my comfort zone?

FEAR.

"What are my peers / my patients / my family / my friends going to think about me if I start taking a stand"?

And so this fear held me back, for years.

Until I decided to no longer let my fear stand in the way of me serving my patients!
IT'S TIME YOU FINALLY LEARN HOW TO BUILD A PERSONAL BRAND THAT SERVES YOUR PATIENTS AND GROWS YOUR PRACTICE ONCE-AND-FOR-ALL!
This Single Class is Going to BLOW Your MIND With Some of the Most POWERFUL & Highly Effective Objection-Busting Strategies That Have You Walking Out of This Training With a New-Found "Bring it On!" Attitude!
INTRODUCING…
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THE
HOW TO BUILD A PERSONAL BRAND AS A DOCTOR
arrow_drop_down_circle
MASTERCLASS
Learn How to Effectively Build A Personal Brand That Grows Your Business…


…or Your Money Back!

ONE WORKSHOP THAT WILL CHANGE YOUR BUSINESS FOREVER!
By the End of this Masterclass, You Will:
Learn the +3 Essential Components that are a must-have to successfully craft and nurture a brand that grows your practice.
Know why your posts and content don't generate engagement and how to rapidly fix it – for good!. 
Finally discover EXACTLY where your content strategy fits inside your patient acquisition funnel and what to post at each stage. (HINT: it goes in more than one place!)
Walk away with 80+ ready-to-create posts / videos / reels / stories based on your ideal audience.
Plus! Get my 2-Step Facebook Ad strategy that keeps our clients' funnels filled with interested patients for less than 5 usd/day.
IT'S TIME YOU FINALLY LEARN HOW TO BUILD A PERSONAL BRAND THAT SERVES YOUR PATIENTS AND GROWS YOUR PRACTICE ONCE-AND-FOR-ALL!
This Single Class is Going to BLOW Your MIND With Some of the Most POWERFUL & Highly Effective Objection-Busting Strategies That Have You Walking Out of This Training With a New-Found "Bring it On!" Attitude!
INTRODUCING…
arrow_drop_down_circle
THE
HOW TO BUILD A PERSONAL BRAND AS A DOCTOR
arrow_drop_down_circle
MASTERCLASS
Learn How to Effectively Build Your Personal Brand to Grow Your Business…


…or Your Money Back!

ONE WORKSHOP THAT WILL CHANGE YOUR BUSINESS FOREVER!
By the End of this Masterclass, You Will:
Learn the +3 Essential Components that are a must-have to successfully craft and nurture a brand that grows your practice.
Know why your posts and content don't generate engagement and how to rapidly fix it – for good!. 
Finally discover EXACTLY where your content strategy fits inside your patient acquisition funnel and what to post at each stage. (HINT: it goes in more than one place!)
Walk away with 80+ ready-to-create posts / videos / reels / stories based on your ideal audience.
Plus! Get my 2-Step Facebook Ad strategy that keeps our clients' funnels filled with interested patients for less than 5 usd/day.
arrow_drop_down_circle
THE
HOW TO BUILD A PERSONAL BRAND AS A DOCTOR
arrow_drop_down_circle
MASTERCLASS
How to Build A Personal Brand As A Doctor: Just $197
WHY I'M NOT CHARGING AS MUCH AS I SHOULD FOR THIS MASTERCLASS:
Since I transitioned from full-time clinical work to part-time coach and consultant, and then to full-time agency owner, I've helped hundreds of healthcare entrepreneurs build profitable businesses.

And, if there's one thing I learned from my clinical years is that having premium prices attracts highly committed clients!

My agency clients retain me for $12,000/month for private coaching, consulting, and our done-for-you business development team. A single VIP day with my team and me costs $5,000.

My courses and programs are $1,500 to $5,000.

So, in regards to this Masterclass, it is very uncharacteristic for me to offer anything at this price point.

So, why now?

Over the last two years, I've seen way too many doctors and healthcare professionals abandon medicine because they are simply not making the money they deserve to make.

And the main problem I see in healthcare today is that doctors are increasingly being commoditized. The way we fight back is by standing out in our uniqueness and individuality!

So, it's for that reason that I want to make sure I get this training into as many health professionals as I possibly can so I can help you stand out and avoid commoditization.

If you would like my help and guidance in doing just that, your investment price is just $197.

And if you're having any resistance to this low, low investment… If you're thinking that you can't afford to spend this amount of money on training (without CMEs!), then you definitely must get it.

Because…

If you are unwilling to invest to improve YOUR life, how could you ever ask your potential patients to invest to improve theirs?!
WHY I'M NOT CHARGING AS MUCH AS I SHOULD FOR THIS MASTERCLASS:
Since I transitioned from full-time clinical work to part-time coach and consultant, and then to full-time agency owner, I've helped hundreds of healthcare entrepreneurs build profitable businesses.

And, if there's one thing I learned from my clinical years is that having premium prices attracts highly committed clients!

My agency clients retain me for $12,000/month for private coaching, consulting, and our done-for-you business development team. A single VIP day with my team and me costs $5,000.

My courses and programs are $1,500 to $5,000.

So, in regards to this Masterclass, it is very uncharacteristic for me to offer anything at this price point.

So, why now?

Over the last two years, I've seen way too many doctors and healthcare professionals abandon medicine because they are simply not making the money they deserve to make.

And the main problem I see in healthcare today is that doctors are increasingly being commoditized. The way we fight back is by standing out in our uniqueness and individuality!

So, it's for that reason that I want to make sure I get this training into as many health professionals as I possibly can so I can help you stand out and avoid commoditization.

If you would like my help and guidance in doing just that, your investment price is just $197.

And if you're having any resistance to this low, low investment… If you're thinking that you can't afford to spend this amount of money on training (without CMEs!), then you definitely must get it.

Because…

If you are unwilling to invest to improve YOUR life, how could you ever ask your potential patients to invest to improve theirs?!
THE GUARANTEE THAT MAKES THIS ALL A COMPLETE NO-BRAINER:
When you join us in this Masterclass, I guarantee you'll walk away by the end of this training, mind blown and eyes opened with a REAL and EFFECTIVE  structure for your PERSONAL BRAND, complete with a content creation map that you can use immediately…
OR YOUR MONEY BACK!

In other words, if you feel like this training can't save you at LEAST one sale or turn even just ONE "no." into a "yes!" all you need to do is email Jennie in our team, and I will happily refund 100% of your funds – no questions asked. PLUS, you get to keep all the recordings and pdfs!
THE GUARANTEE THAT MAKES THIS ALL A COMPLETE NO-BRAINER:
When you join us in this Masterclass, I guarantee you'll walk away by the end of this training, mind blown and eyes opened with a REAL and EFFECTIVE  structure for your PERSONAL BRAND, complete with a content creation map that you can use immediately…
OR YOUR MONEY BACK!

In other words, if you feel like this training can't save you at LEAST one sale or turn even just ONE "no." into a "yes!" all you need to do is email Jennie in our team, and I will happily refund 100% of your funds – no questions asked. PLUS, you get to keep all the recordings and pdfs!
arrow_drop_down_circle
THE
HOW TO BUILD A PERSONAL BRAND AS A DOCTOR
arrow_drop_down_circle
MASTERCLASS
How to Build A Personal Brand As A Doctor: Just $197
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